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Cultural Events Organizers in the Context of Cultural Manangement
Horáčková, Aneta ; Matějů, Martin (advisor) ; Opletalová, Lenka (referee)
This thesis attempted to closer introduction of management executors of cultural events. The first of its aims was to contribute towards filling the gap in professional area that could extend much-needed discussion and allowed to build a professional interest in the so far unique work from organizational area of culture. Although the selected topic was a broad one, I tried to give at least partially a detailed account of this phenomenon. The work was devoted to presentation of terminological terms in the field, brief overview of European and Czech history of the management of cultural events and significant personalities in the history of organizing. The work dealt with the current management of cultural projects, including a lack of educational opportunities than abroad. It is true that in the recent past there was no existence of formal education as far as cultural management is concerned. Even though there have been slight changes, the situation is not ideal. This work assessed also appropriate skills, assumptions and key activities of the organizers. With the increasing prevalence of women organizers they were also given one of the chapters that attempted to express the specifics of women's organizational work. It is possible to predict the future from some current trends, and therefore it has...
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Analysis of Communication Activities of International Festival Prague Proms in the Year 2011
Havelková, Alžběta ; Dolanský, Pavel (advisor) ; Klabíková Rábová, Tereza (referee)
2 Abstract The bachelor thesis "Analysis of Communication Activities of International Music Festival Prague Proms in the Year 2011" deals with marketing communication of International Music Festival Prague Proms, which was specifically used in the year 2011. The thesis decribes the festival from the perspective of its organisational structure and characteristic of main activities. On these basics analyses the work, by using a descriptive method, means of communication used in the year stated. It strives to illustrate if, and how much the cultural organisation keeps on techniques and strategies of marketing communiaction in connection with specific principles of art marketing. Particular communication techniques are compared and analyzed on their appropriateness for cultural organisation. Currently, when an interest in classical music declines, such cultural organisation as this have to fight for its customers and using of well-chosen marketing techniques is essential. The work deals with all aspects of the organisation that affect activities of communication mix used. An emphasis is put on its own history, core, product structure and background of the organisation. In the second part the work describes particular communication activities and compared them with general principles of art marketing and...
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